The Bootstrapped Founder is the home of my Twitter course Find your Following, the books Zero to Sold and The Embedded Entrepreneur, where I share how to build a business, an audience, and a path to financial independence.
You will also find the Bootstrapper’s Bookshelf, the Bootstrapped Founder Podcast, the YouTube channel, and the Bootstrapped Founder Newsletter here.
Marketing for Founders Who Hate Marketing
Reading Time: 7 minutesMany of the technical founders I know really don’t like marketing. And it’s not that they don’t understand it. They know how important it is to run an effective business. But they don’t really know how to do it right. They don’t know how to leverage their technical skills to make marketing easier. And they…
Vibe Coding Won’t Kill SaaS
Reading Time: 9 minutesI really want to clean up a little bit when it comes to vibe coding and software as a service businesses, because I think there’s a lot of confusion, a lot of hype, and a lot of complaints about the imminent demise of software as a service solutions. And I think it’s time that we…
How Your Data Model Shapes Your Product
Reading Time: 10 minutesMy dear friend Jack Ellis is an unending source of founder inspiration. Not only has he recently started embracing AI agentic coding—something he’s been holding back on for quite a bit. I think I’ve mentioned several times on this podcast alone how he and I seem to have quite opposing views on embracing this technology.…
AI Best Practices for Bootstrappers (That Actually Save You Money)
Reading Time: 19 minutesI recently realized something while building Podscan, my podcast database system that does a lot of background data extraction and analysis for my users. I’ve stumbled upon a couple of AI integration best practices that a lot of people might not be fully aware of. So today, I want to dive into the concepts I…
I Never Really Loved Coding (And Only AI Made Me Realize It)
Reading Time: 8 minutesIf you had asked me a couple of years ago if I loved coding and software development, I would have given you a resounding yes. No other job had ever been as enjoyable. No other activity had ever been as rewarding as building software, writing code, building systems that do what I want them to…
The Marketer’s Hierarchy of Needs: A Framework for Understanding Customer Intelligence
Reading Time: 9 minutesOne of Podscan’s main customer profiles that I’ve recognized over the last couple years building this business is marketers – people who think in marketing terms, who have marketing jobs and marketing goals. And in a way, even my other customer profiles – founders, builders, public relations experts, researchers – all of them have a…
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