The Bootstrapped Founder is the home of my Twitter course Find your Following, the books Zero to Sold and The Embedded Entrepreneur, where I share how to build a business, an audience, and a path to financial independence.
You will also find the Bootstrapper’s Bookshelf, the Bootstrapped Founder Podcast, the YouTube channel, and the Bootstrapped Founder Newsletter here.
Book a Clarity Call with me. I will help you unearth the underlying problems of your entrepreneurial journey, what to do about them, and how you can break the chains of self-imposed limitations. ($750, 2h workshop)
I also offer to create a 15min Twitter Teardown video (example) of your current Twitter presence if you want to get started building an audience right away. ($200, custom video w/ highly actionable tactics)
I’m starting a new SaaS Journey
Reading Time: 11 minutes Today, I want to share with you something rather unexpected. I’m building a Software-as-a-service business again. You heard that right. After a few years of writing for people, I’m coding for machines again. And this time, I’ll share the whole journey, starting today, right from the beginning. Let’s build in public. Now, I’ve been a…
Amanda Natividad — Mastering Content Creation and Audience Engagement
Reading Time: 41 minutes Amanda Natividad (@amandanat) is an expert in marketing and writing. She talks about using humor and strong marketing skills to understand what people on social media like — and what resonates strongly enough to make them do things. We discuss making content that’s not just different, but interesting and true to your audience. Among many…
Freedom vs. Autonomy
Reading Time: 5 minutes For entrepreneurs, “freedom” too often means having a choice in what kind of cage you’ll find yourself in once you double down on your business. I ran into a meme on Twitter last week where people were joking about quitting their nine-to-five to work 24/7 instead. It often feels that we have to endure a lot of…
Andrew Hodson — A Mechanic’s Leap into Tech Entrepreneurship
Reading Time: 36 minutes Andrew Hudson (@MyBuddyAndrew) is an indie hacker who has taken an unconventional journey. From getting his hands dirty as an auto mechanic to now paving the way as a software entrepreneur, Andrew shares how skills honed in the garage fuel his tech ventures, Hauling Buddies and WrenchRadar. We get under the hood of his entrepreneurial…
Arvid’s Top 15 Book Recommendations for Founders
Reading Time: 7 minutes With Black Friday happening today and many founders ready to make their libraries a little less incomplete, I will share with you the books that helped me on my own founder journey in the hopes that your Black Friday budget has room for a few of these books. Welcome to the Bootstrapped Founder. This episode…
Rob Walling — Stair-Stepping into SaaS Success
Reading Time: 42 minutes Rob Walling (@robwalling) unpacks the fascinating world of SaaS businesses, touching on topics like scaling, diversification, and the role of AI in SaaS projects. Rob shares his unique stair-step approach to building a SaaS business and paints a realistic picture of the challenges faced by a SaaS founder and the potential rewards of running a…
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You’ll find all blog posts in the archive.