The Bootstrapped Founder is the home of my Twitter course Find your Following, the books Zero to Sold and The Embedded Entrepreneur, where I share how to build a business, an audience, and a path to financial independence.
You will also find the Bootstrapper’s Bookshelf, the Bootstrapped Founder Podcast, the YouTube channel, and the Bootstrapped Founder Newsletter here.
When Long-Term Investments Finally Pay Off
Reading Time: 6 minutesThere’s something deeply satisfying about watching seeds you planted a year ago finally break through the soil. Figuratively, even though I do enjoy growing my own Tomatoes. But I digress. Today, I want to share a few stories from Podscan—my podcast intelligence platform—about what happens when long-term investments start compounding. Some of these took eighteen…
How to Actually Use Claude Code to Build Serious Software
Reading Time: 7 minutesI’ve been using Claude Code for over half a year now, pretty much exclusively, to build my platform. Haven’t really deviated much to other tools. And I think I’ve gathered enough experience with the system that it’s time to share what I’ve learned about using Claude Code effectively to build a non-trivial Software as a…
Follow Your Passion (But Not Like That)
Reading Time: 6 minutesA while ago, I asked my Twitter friends to tell me what the most annoying and most infuriating piece of entrepreneurial advice is that they ever received. And overwhelmingly, “follow your passion” stood out as the one that frustrated them most. I’ve seen this particular piece of advice being given a lot by people who…
The 1% Improvement Myth: Why Customer Conversations Beat Micro-Improvements Every Time
Reading Time: 4 minutesLet’s add another one to the series of entrepreneurial advice that just really irritates me. Today, I’m going after “improve 1% every day” — you know, that meme or mantra about making tiny little improvements every day because they supposedly compound into something massive over time. This one is infuriating, and I’ll tell you why:…
Don’t Give Up… Your Assumptions
Reading Time: 5 minutesLet’s dive into a piece of entrepreneurial advice that’s highly irritating and very dangerous. Today I want to talk about the one that I get so much: “Don’t give up. Don’t ever give up. Force yourself, grind it out.” This advice is very dangerous because it builds on the founder’s capacity to struggle through challenges,…
Many Heads, Not Many Hats: The Founder’s Identity Crisis
Reading Time: 8 minutesWe often joke in entrepreneurship about founders having to wear many hats. But I think that metaphor is wrong. It’s not about swapping hats. It’s about growing entirely new heads. Not just the cover of the head — the head itself. A new brain that thinks different, speaks different, prioritizes different. And somehow, these heads…
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