The Bootstrapped Founder is the home of my Twitter course Find your Following, the books Zero to Sold and The Embedded Entrepreneur, where I share how to build a business, an audience, and a path to financial independence.
You will also find the Bootstrapper’s Bookshelf, the Bootstrapped Founder Podcast, the YouTube channel, and the Bootstrapped Founder Newsletter here.
∀𝑦∃𝑥 ≠ ∃𝑥∀𝑦: The Dangerous Misconception Founders Have About Their Market
Reading Time: 4 minutes (The mathematical notation in the title means “’For all 𝑦 there exists a 𝑥’ is not the same as ‘There exists an 𝑥 for all 𝑦”.) We’re always on the hunt for the silver bullet. The Golden Ticket. The quick fix. Even when writing resumes. We tinker, we optimize, and we look for services to…
Evelyn J. Starr — The Evolution of a Brand
Reading Time: 31 minutes Arvid Kahl 0:00Welcome to The Bootstrapped Founder. Today, I’m talking to Evelyn J. Starr. Evelyn is a brand building expert. And we’ll talk about finding the right niche, having a community centric, long term perspective and how brands change over time. Here’s Evelyn. What is the biggest misconception about building brands that you have run…
The Flip Side: When Not to Build in Public
Reading Time: 4 minutes In the world of entrepreneurship, there’s been a growing trend towards building in public – the concept of sharing the journey of creating a product or a business with a public audience. I’m a big fan of this approach to building something meaningful in front of those to whom it matters the most. But it…
Jack Ellis — Taking on Google as a Bootstrapper
Reading Time: 38 minutes Arvid Kahl 0:00Today, I’m talking to Jack Ellis, the co-founder of Fathom Analytics, a privacy conscious web analytics business that I personally use for a lot of my web properties. The company that Jack co-founded with Paul Jarvis competes directly with Google, under linchpin advertising product. That’s a pretty tall order. And we will chat…
In Pod We Trust: How Creators Can Best Juggle Credibility & Sponsored Content
Reading Time: 5 minutes People would rather sift through fake AI results than see yet another ad. Something is happening in advertising, and the creator economy is affected greatly. The shift towards trust-based advertising is a wake-up call for founders and creators when crafting their marketing strategy, as honesty, integrity, and trust are now essential components of a successful…
Fatih Kadir Akın — Selling a Global Sticker Business
Reading Time: 23 minutes Arvid Kahl 0:00Hello and welcome to The Bootstrapped Founder. Today, I’m talking to my dear old friend, Fatih Kadir Akin or FKA for short. We discussed the unexpected journey of building a successful business out of a simple idea. Fatih shares his experience with building Stikker.net and how he grew his audience through community building.…
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