Building in Public: Oversharing

There is an inflection point in many SaaS founders' Build in Public journey: around $25.000 monthly recurring revenue, founders who have previously been very vocal about their revenue numbers stop sharing them. Why is this? What makes successful founders retreat into secrecy? It's oversharing, and it's one of the most hard-to-balance activities when it comes … Continue reading Building in Public: Oversharing

Building in Public: What to Share at Which Stage of Your Journey

There is no recipe for success while building in public, but there are a lot of tried and trusted ingredients. Let's fill up the spice rack today and put a few cans into the pantry for later. Every business moves through several stages: we all start in the Preparation Stage, where we conceptualize and plan … Continue reading Building in Public: What to Share at Which Stage of Your Journey

Too Little, Too Much: Advice and How to Take It

For even the very wise cannot see all ends."For even the very wise cannot see all ends." ― Gandalf, J.R.R. Tolkien, The Fellowship of the Ring Whenever people talk about advice, they either lament that there is too much survivorship bias (as in "anecdotal evidence of what worked for them won't help others") or that … Continue reading Too Little, Too Much: Advice and How to Take It

What Founders Can Learn From the Facebook Outage

If Facebook can survive a 6-hour outage, so can you. Let's talk about unexpected downtime, which is often a direct consequence of dependency risk. Even Facebook experiences platform dependency risk. In fact, their attempt to avoid platform dependency risk introduced a new dependency, which caused this fail cascade to happen. Because Facebook truly wants to … Continue reading What Founders Can Learn From the Facebook Outage

Audience-building is not Community-Building

I've seen people make the following observation more and more: "you shouldn't build an audience; you should build a community!" Now, there is a lot of truth to that statement. It appears, on the surface, to redirect self-interest towards something more collaborative. It's not about having an audience to sell to, but creating a thriving … Continue reading Audience-building is not Community-Building