The Bootstrapper’s Plight: The Social Headaches of Building a Business

Many founders choose to create a lifestyle business. They have read the 4-Hour-Workweek by Tim Ferriss and now want to build a company that can sustain a life of travel, enjoying the world, and spending time with their loved ones. Gone will be the days of overtime, the excruciating commutes, the pointless teambuilding weekends. Well, … Continue reading The Bootstrapper’s Plight: The Social Headaches of Building a Business

Finding the Critical Problem: How to Work on The Right Things

You start a new business that solves a problem. You create a unique solution to help your audience deal with a pain they're feeling. Yet the company fails to take off, even though you have a good solution and excellent marketing material. People don't want to pay for it. Why is that? I believe that … Continue reading Finding the Critical Problem: How to Work on The Right Things

How to Do Maximum Customer Support with Minimum Effort

When you are running a bootstrapped business, you have to do everything. Building the product, dealing with financials, marketing your solution. And then there is customer service. People are reaching out with questions. Sometimes they are frustrated because they have a deadline. Sometimes they want to chat. In any case, it will eat up your … Continue reading How to Do Maximum Customer Support with Minimum Effort

The 5 Books That Helped Build and Sell a Bootstrapped SaaS in Under Two Years

When I started out my career as a bootstrapped software entrepreneur, I wish there would have been something like The Bootstrapper's Bookshelf. All I knew is that there were a lot of books about the wild world of Venture Capital and how to structure your startup so you could get some of that juicy venture … Continue reading The 5 Books That Helped Build and Sell a Bootstrapped SaaS in Under Two Years

Real and Imaginary Responsibilities of a Bootstrapped Founder

As a founder, you will encounter many expectations. Founders have to have a mission. They have to care about their customers genuinely. A great founder is a leader, a visionary, an expert. Sometimes you just want to be you — the entrepreneur who had a good idea for a business and then worked on it … Continue reading Real and Imaginary Responsibilities of a Bootstrapped Founder

From Founding to Exit in Two Years: The FeedbackPanda Story

In 2017, my partner Danielle was teaching English as a Second Language online to Chinese children. She was working 12-hour days teaching while I was working as a Software Engineer for a German company in the IoT space. After teaching, Danielle would work for two extra hours to write Student Feedback for the parents of … Continue reading From Founding to Exit in Two Years: The FeedbackPanda Story