Making Tech Choices: Don’t Add Risk to an Already Risky Business

As technical founders, we're supposed to choose the technology that works best for us and our business. But we often let the cargo-culting around the newest, hottest tech stack get to us. Many technical founders see a new startup as an opportunity to figure out a modern tech stack. That is a dangerous move. Not … Continue reading Making Tech Choices: Don’t Add Risk to an Already Risky Business

Surviving a Recession as a Bootstrapped Business

Just a few weeks after the beginning of the Coronavirus outbreak, the first SaaS businesses are reporting cancellations. The bootstrapped SaaS world may not be affected by the pandemic as much as other industries, but we are already seeing second-order effects appearing. For example, you may not be affected by the temporary closure of bars … Continue reading Surviving a Recession as a Bootstrapped Business

How to Release as a Bootstrapper: Often, Early, and Safely

We had "Software is never finished, only abandoned." While this is true, it doesn't tell us anything helpful. So let's rephrase this into something we can act on: "Software is never finished, only released." Let's talk about releasing your product, and what makes this process special for bootstrapped founders. In most cases, technical founders will be … Continue reading How to Release as a Bootstrapper: Often, Early, and Safely

The Do’s and Don’ts of the Minimum Viable Product

Leonardo da Vinci supposedly said, "Art is never finished, only abandoned." This is definitely true for software as well. The only antidote to abandonment is to put your work in front of other people, even when it's not perfect yet.  The startup industry has coined the term of the MVP, the Minimum Viable Product, to … Continue reading The Do’s and Don’ts of the Minimum Viable Product

Make It Sell Itself: On Referral Systems

One year into running FeedbackPanda, we released a referral system. It was an immediate success, and it stayed that way ever since. When we sold the business, around 40% of new signups came through our referral system. Immediately after turning on the user-facing parts of the referral system, we started seeing results. Our social media … Continue reading Make It Sell Itself: On Referral Systems

So You Got an Offer: How to Do Due Diligence on Your Potential Acquirer

There is almost no better and, at the same time, terrifying feeling than when you receive an email from someone who wants to acquire you. There was great joy when that happened to us at FeedbackPanda. Immediately after, we started to think about the level of risk we were about to expose our company to. … Continue reading So You Got an Offer: How to Do Due Diligence on Your Potential Acquirer