Managing Expectations: Making Good (on) Promises.

https://youtu.be/91ZGnnR-O4U Expectation management. What is that? It sure sounds like mind control. I don’t think my expectations are anything that someone else can manage. Nobody can dive into my mind and magically alter what I believe will happen. The only thing you can do to impact what I expect is to make promises. There is … Continue reading Managing Expectations: Making Good (on) Promises.

Entrepreneurial Anti-Patterns — What to Avoid When You’re Starting a Business

They say all roads lead to Rome. Well, reality proves them wrong. And who are "they" anyway? When we look at successful businesses, we see many different approaches that got them to where they are today. But we can also notice the absence of several strategies that don't seem to create reliable pathways to success. … Continue reading Entrepreneurial Anti-Patterns — What to Avoid When You’re Starting a Business

What Founders Can Learn from Professional WoW Gamers

If you want to see tenacity at work, watch professional gamers racing to be the first to kill the latest dungeon boss in World of Warcraft. Every time Activision Blizzard releases new dungeon content, the world's best guilds join the "Race to World First." They grind through days, sometimes weeks, of trying to overcome the … Continue reading What Founders Can Learn from Professional WoW Gamers

The Performative Nature of Building in Public: A View From the Inside

When you build in public, you're performing. You can call it what you want: sharing your authentic journey, teaching from the driver's seat — when you type your updates into that Twitter prompt, you are thinking about how you can "most authentically show something" to your audience. And that is a performance. A performance that … Continue reading The Performative Nature of Building in Public: A View From the Inside

Twitter: The Gathering. How and Where to Find the Right Followers

When you're trying to build an audience, you need to understand who out there could be interested in you and your work. Before you can attract the right people, you must know where they are already gathering. Here is an approach that I have found incredibly fast and effective: you "draw a map" of the … Continue reading Twitter: The Gathering. How and Where to Find the Right Followers