Earlier this week, fellow creator and podcaster Jay Clouse renamed his podcast from "Creative Elements" to "Creator Science." That podcast isn't a new project: it has been live for 140 or so episodes already. But the name needed to change to align with his other products. That must have been quite a bandaid to rip off. If … Continue reading The Art of Naming Your Business

When acquirers consider purchasing your Software-as-a-Service business, they want to see many things: an impressive customer base, a promising growth trajectory, and solid financials. But no matter how good these numbers look, you'll never be able to sell your business if it isn't secure. Nobody wants to buy a ticking time bomb. So let's look into … Continue reading Securing your SaaS

I was talking to Colleen Schnettler earlier this week, and she's a glowing example of stair-stepping your way into software entrepreneurship. She started out with consulting, saw evidence of a need with her clients, built a plugin for a popular platform, sold it back to them, and ended up creating a bigger SaaS business from there. Plugins, add-ons, and … Continue reading Stair-Stepping with Plugins: Platforms to Build On

Wait, one more thing to do? Aren't founders busy enough trying to build a business? I get it. The founder's life could use fewer commitments, nor additional ones. Self-funded entrepreneurs already wear too many hats and juggle dozens of tasks at any given moment. But what if I told you that taking up writing could … Continue reading Writing for Founders

In a world of hostility and cut-throat competition, most founders keep to themselves. They build their businesses in stealth mode, get defensive when people question their ambition, and rarely contribute to their communities, afraid to be called out or receive the wrong kind of attention. But is fear-based entrepreneurship truly the path you want to … Continue reading Be The Kindest Person in the Room

Earlier this week, I talked to Laura Elizabeth, co-host of the Non-Technical Founders podcast, about prioritizing things on the solopreneur journey. We chatted about when to delegate, how much structure and process a business should have, and how we often fail to take the important leaps and go for the small steps instead. That reminded … Continue reading The Monkey and the Pedestal

Founders talk a lot about luck. When we're successful, we are at the right place at the right time. When we're failing, we dust ourselves off to go ahead and shoot another shot, temping fate once again. But what is luck — and can we influence it? I believe so. And I'm not talking about … Continue reading Expanding Your Opportunity Surface