Choose Your Own Adventure: Creator, Curator, Commentator, or Connector

People love to put other people in boxes. Metaphorically, of course. We do love our categories and classifications. On social media, we can leverage one of four major roles: we can be creators, curators, commentators, and connectors. Focusing on one of these roles will provide a clear path toward building an equally focused audience. Let’s … Continue reading Choose Your Own Adventure: Creator, Curator, Commentator, or Connector

You Don’t Need to be an Extrovert to Build in Public — an Introvert’s Perspective

One of the major reasons people don’t start building in public is that they don’t want to stand in the proverbial spotlight. They don’t want to be exposed. Building in public is by definition a public act, and if you’re anything like me, you prefer keeping a low profile. At least, I usually do. But … Continue reading You Don’t Need to be an Extrovert to Build in Public — an Introvert’s Perspective

The Power of the Narrative when Building in Public

The show "Friends" was on TV for ten years. Over 230 episodes were created, starring the same characters having the same problems day in, day out — and people kept tuning in. Viewers were hooked. For a decade. If you want to understand what gets people invested in a journey, you should investigate what makes … Continue reading The Power of the Narrative when Building in Public