Building in Public: How Radical Transparency Hurts Founders

I've been seeing a kind of "Build in Public purism" that I don't agree with. The narrative goes like this: We're fed up with being manipulated and lied to.We want the businesses we interact with to be honest.For that, we need them to be radically transparent, so they can't lie.We want that for all businesses … Continue reading Building in Public: How Radical Transparency Hurts Founders

Building in Public: Oversharing

There is an inflection point in many SaaS founders' Build in Public journey: around $25.000 monthly recurring revenue, founders who have previously been very vocal about their revenue numbers stop sharing them. Why is this? What makes successful founders retreat into secrecy? It's oversharing, and it's one of the most hard-to-balance activities when it comes … Continue reading Building in Public: Oversharing

Building in Public: What to Share at Which Stage of Your Journey

There is no recipe for success while building in public, but there are a lot of tried and trusted ingredients. Let's fill up the spice rack today and put a few cans into the pantry for later. Every business moves through several stages: we all start in the Preparation Stage, where we conceptualize and plan … Continue reading Building in Public: What to Share at Which Stage of Your Journey