Choose Your Own Adventure: Creator, Curator, Commentator, or Connector

People love to put other people in boxes. Metaphorically, of course. We do love our categories and classifications. On social media, we can leverage one of four major roles: we can be creators, curators, commentators, and connectors. Focusing on one of these roles will provide a clear path toward building an equally focused audience. Let’s … Continue reading Choose Your Own Adventure: Creator, Curator, Commentator, or Connector

You Don’t Need to be an Extrovert to Build in Public — an Introvert’s Perspective

One of the major reasons people don’t start building in public is that they don’t want to stand in the proverbial spotlight. They don’t want to be exposed. Building in public is by definition a public act, and if you’re anything like me, you prefer keeping a low profile. At least, I usually do. But … Continue reading You Don’t Need to be an Extrovert to Build in Public — an Introvert’s Perspective

The Power of the Narrative when Building in Public

The show "Friends" was on TV for ten years. Over 230 episodes were created, starring the same characters having the same problems day in, day out — and people kept tuning in. Viewers were hooked. For a decade. If you want to understand what gets people invested in a journey, you should investigate what makes … Continue reading The Power of the Narrative when Building in Public

Building in Public: Maintaining a Positive Self-Image

Building in public is not always easy, often caused by problems with our self-image. I want to talk more about mental health topics because I feel they are severely underrepresented in the conversations around being an entrepreneur in public. Most conversations are about the positive things, the successes, celebrations. While that's great — who doesn't … Continue reading Building in Public: Maintaining a Positive Self-Image

Building in Public: How to Build a Minipoly

"Riches lie in the niches" — depending on how you pronounce "niche," this is either a great rhyme or at least a very pithy aphorism. It's not just about building businesses either: narrowing down your target audience is a great way to focus attention and create opportunities for yourself and your personal brand. Consider this: … Continue reading Building in Public: How to Build a Minipoly

Building in Public: How Radical Transparency Hurts Founders

I've been seeing a kind of "Build in Public purism" that I don't agree with. The narrative goes like this: We're fed up with being manipulated and lied to.We want the businesses we interact with to be honest.For that, we need them to be radically transparent, so they can't lie.We want that for all businesses … Continue reading Building in Public: How Radical Transparency Hurts Founders