When you build in public, you'll eventually arrive at a point where it feels hard to be original. Here's the solution: give yourself permission to repeat yourself. Sometimes, you are most effective when you stick to your message. "Won't that get boring?" I hear you ask. Yes, but it doesn't have to be. Like with … Continue reading The Power of Repetition

Building in public is not always easy, often caused by problems with our self-image. I want to talk more about mental health topics because I feel they are severely underrepresented in the conversations around being an entrepreneur in public. Most conversations are about the positive things, the successes, celebrations. While that's great — who doesn't … Continue reading Building in Public: Maintaining a Positive Self-Image

"Riches lie in the niches" — depending on how you pronounce "niche," this is either a great rhyme or at least a very pithy aphorism. It's not just about building businesses either: narrowing down your target audience is a great way to focus attention and create opportunities for yourself and your personal brand. Consider this: … Continue reading Building in Public: How to Build a Minipoly

I've been seeing a kind of "Build in Public purism" that I don't agree with. The narrative goes like this: We're fed up with being manipulated and lied to.We want the businesses we interact with to be honest.For that, we need them to be radically transparent, so they can't lie.We want that for all businesses … Continue reading Building in Public: How Radical Transparency Hurts Founders

There is an inflection point in many SaaS founders' Build in Public journey: around $25.000 monthly recurring revenue, founders who have previously been very vocal about their revenue numbers stop sharing them. Why is this? What makes successful founders retreat into secrecy? It's oversharing, and it's one of the most hard-to-balance activities when it comes … Continue reading Building in Public: Oversharing

There is no recipe for success while building in public, but there are a lot of tried and trusted ingredients. Let's fill up the spice rack today and put a few cans into the pantry for later. Every business moves through several stages: we all start in the Preparation Stage, where we conceptualize and plan … Continue reading Building in Public: What to Share at Which Stage of Your Journey

Let's get one thing straight right away: building in public is a performative act. It's not something that "just happens." It might be something that you do gladly because you love building and chatting with your audience. But whenever you act in public, either by sharing, teaching, or engaging with someone else, you expend energy. … Continue reading Building in Public: Taking Breaks