From the archive · Page 3 of 4
As an introverted entrepreneur or creator, sharing your work and process in public can be challenging. Many of us tend to hunker down and focus on our products or projects, often to the exclusion of building an audience or engaging with pot
Read the essay →Building in public is becoming a popular way to build a business. But how about consulting in public? Can entrepreneurs go beyond talking about their business? Can they conduct their business out in the open? Rand Fishkin recently asked Pat
Read the essay →Your founder story is much more valuable than being reduced to a slide in a pitch deck. Your story is a unique and unclonable asset that can turn from a mere list of accomplishments into an opportunity generator through the power of compoun
Read the essay →Philip Larkin, the renowned British poet, famously decreed on his death bed that all his diaries should be destroyed. During his life, he even wrote five full-length novels and burned every single one of them right after completion. Larkin
Read the essay →People love to put other people in boxes. Metaphorically, of course. We do love our categories and classifications. On social media, we can leverage one of four major roles: we can be creators, curators, commentators, and connectors. Focusi
Read the essay →One of the major reasons people don’t start building in public is that they don’t want to stand in the proverbial spotlight. They don’t want to be exposed. Building in public is by definition a public act, and if you’re anything like me, yo
Read the essay →The show “Friends” was on TV for ten years. Over 230 episodes were created, starring the same characters having the same problems day in, day out — and people kept tuning in. Viewers were hooked. For a decade. If you want to understand what
Read the essay →I was invited to a Twitter space about audience-building this week, and we talked about the not-so-fun side of building in public: dealing with negativity. That’s something a lot of people are scared of. When we talk about negativity on Twi
Read the essay →Let’s talk about burgers and why they matter for how much you can sell as a digital creator. A Big Mac in the United States costs around $5. You’d have to pay ¥20 for the same burger in China. But the exchange rate between the Dollar and th
Read the essay →When I launched my Twitter course Find your Following earlier this week, I realized that my launch Tweet had a typo less than a minute after posting it. For a supposedly pristine piece of marketing that highlights my professional approach t
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