From the archive · Page 4 of 4
When you build in public, you’ll eventually arrive at a point where it feels hard to be original. Here’s the solution: give yourself permission to repeat yourself. Sometimes, you are most effective when you stick to your message. “Won’t tha
Read the essay →Building in public is not always easy, often caused by problems with our self-image. I want to talk more about mental health topics because I feel they are severely underrepresented in the conversations around being an entrepreneur in publi
Read the essay →“Riches lie in the niches” — depending on how you pronounce “niche,” this is either a great rhyme or at least a very pithy aphorism. It’s not just about building businesses either: narrowing down your target audience is a great way to focus
Read the essay →I’ve been seeing a kind of “Build in Public purism” that I don’t agree with. The narrative goes like this: We’re fed up with being manipulated and lied to. We want the businesses we interact with to be honest. For that, we need them to be r
Read the essay →There is an inflection point in many SaaS founders’ Build in Public journey: around $25.000 monthly recurring revenue, founders who have previously been very vocal about their revenue numbers stop sharing them. Why is this? What makes succe
Read the essay →There is no recipe for success while building in public, but there are a lot of tried and trusted ingredients. Let’s fill up the spice rack today and put a few cans into the pantry for later. Every business moves through several stages: we
Read the essay →Let’s get one thing straight right away: building in public is a performative act. It’s not something that “just happens.” It might be something that you do gladly because you love building and chatting with your audience. But whenever you
Read the essay →One of the major problems that Build in Public novices face is how to split their attention between creating their product and talking about their journey. How much do you build before you tell your audience? How much should you talk the ta
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