The Power of Repetition
When you build in public, you’ll eventually arrive at a point where it feels hard to be original. Here’s the solution: give yourself permission to repeat yourself. Sometimes, you are most effective…
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Building in Public
Building in Public: Maintaining a Positive Self-Image
Building in public is not always easy, often caused by problems with our self-image. I want to talk more about mental health topics because I feel they are severely underrepresented in the…
Read the essay →Building in Public: How to Build a Minipoly
“Riches lie in the niches” — depending on how you pronounce “niche,” this is either a great rhyme or at least a very pithy aphorism. It’s not just about building businesses either: narrowing down…
Read the essay →Building in Public: How Radical Transparency Hurts Founders
I’ve been seeing a kind of “Build in Public purism” that I don’t agree with. The narrative goes like this: We’re fed up with being manipulated and lied to. We want the businesses we interact with to…
Read the essay →Building in Public: Oversharing
There is an inflection point in many SaaS founders’ Build in Public journey: around $25.000 monthly recurring revenue, founders who have previously been very vocal about their revenue numbers stop…
Read the essay →Building in Public: What to Share at Which Stage of Your Journey
There is no recipe for success while building in public, but there are a lot of tried and trusted ingredients. Let’s fill up the spice rack today and put a few cans into the pantry for later. Every…
Read the essay →Building in Public: Taking Breaks
Let’s get one thing straight right away: building in public is a performative act. It’s not something that “just happens.” It might be something that you do gladly because you love building and…
Read the essay →Building in Public: Balancing Building and Sharing
One of the major problems that Build in Public novices face is how to split their attention between creating their product and talking about their journey. How much do you build before you tell your…
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