At a certain point, it won’t be just you talking to your customers anymore. Your employees will be the first touch-points for customer interactions, co-founders and directors, and partners and other businesses. What once was a unified voice—your voice—is now a chorus. If you want to have a company that is consistent and aligned, you’ll … Continue reading A Unified Voice: Staying Consistent When You Grow
Category: Marketing
Positioning Is Where It’s At
You can position your product in different ways in many different markets. You may have started describing your product in a certain way, only to find that your customers understand it very differently. Many first-time founders make the mistake of iterating on their product but keeping their positioning the same. Even if they're capable enough … Continue reading Positioning Is Where It’s At
Spreading the Word: How to Do Marketing on a Shoestring Budget
One beautiful thing about a niche is that there is a certain similarity between the people in it. They are likely to frequent the same social media, read the same blogs, visit the same websites. They often are organized in communities where word of mouth spreads quickly. You can leverage the density of these networks … Continue reading Spreading the Word: How to Do Marketing on a Shoestring Budget
