Marketing for Founders Who Hate Marketing
Discover effective marketing strategies for technical founders who dislike traditional marketing methods. Leverage your skills with programmatic SEO!
Read the essay →From the archive · Page 1 of 2
Marketing
Explore marketing essays and podcast conversations from Arvid Kahl’s Bootstrapped Founder archive.
The Marketer’s Hierarchy of Needs: A Framework for Understanding Customer Intelligence
Explore the marketer's hierarchy of needs and learn how to effectively utilize Podscan for optimal data-driven decision-making.
Read the essay →The Podscan Ideas Vault: Engineering as Marketing
Discover how a successful marketing project evolved into the Podscan Ideas Vault, a platform for extracting and analyzing podcast business ideas.
Read the essay →The Power of the Dream Customer List
I recently learned of the “Dream Customer List” approach to sales and marketing, and I love it. The idea behind this list is simple: you think about who your best possible customer is, and you add a…
Read the essay →The Toxicity of Growth Hacks
One of the first things you learn about when you look into building an audience is the existence of growth hacks. You’ll have a hard time finding a Twitter guide that doesn’t mention the concept as a…
Read the essay →How NOT to Use Twitter DMs
Too many founders use Twitter like they’d use Google. They find someone they’d like to talk to, send them a Direct Message, and never receive a reply. The culprit? Usually, the message itself. When…
Read the essay →Don’t blame the market; blame your marketing
Many unsuccessful founders believe their business failed because of a “market problem.” They think it’s “the market” that wasn’t ready for their product or that “the market” made the wrong choice.…
Read the essay →Consulting in Public
Building in public is becoming a popular way to build a business. But how about consulting in public? Can entrepreneurs go beyond talking about their business? Can they conduct their business out in…
Read the essay →Managing Expectations: Making Good (on) Promises.
Expectation management. What is that? It sure sounds like mind control. I don’t think my expectations are anything that someone else can manage. Nobody can dive into my mind and magically alter what…
Read the essay →How I Find Twitter Content Ideas
On Twitter’s own blog, their “content idea” section suggests that you “tweet a GIF.” Yeah. Let’s come up with something better. I’ve been building an audience of over 50.000 on Twitter over the last…
Read the essay →