From the archive · Page 2 of 2
A few months ago, I ran an NFT experiment that failed horribly. I put a lot of effort into creating and minting a few pieces of visual art that I thought would resonate with my audience, and then the…
Read the essay →I used to think all self-promotion was wrong — at all times. Being raised in Germany, I developed a severe case of tall poppy syndrome — the phenomenon of people holding back so they wouldn’t stand…
Read the essay →At a certain point, it won’t be just you talking to your customers anymore. Your employees will be the first touch-points for customer interactions, co-founders and directors, and partners and other…
Read the essay →You can position your product in different ways in many different markets. You may have started describing your product in a certain way, only to find that your customers understand it very…
Read the essay →One beautiful thing about a niche is that there is a certain similarity between the people in it. They are likely to frequent the same social media, read the same blogs, visit the same websites. They…
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