From the archive · Page 2 of 3
One of the major problems that Build in Public novices face is how to split their attention between creating their product and talking about their journey. How much do you build before you tell your…
Read the essay →I’ve seen people make the following observation more and more: “you shouldn’t build an audience; you should build a community!” Now, there is a lot of truth to that statement. It appears, on the…
Read the essay →Yelling into the void won’t get you anywhere. This is particularly clear while you have zero followers, but it remains true even when you have an audience. Talking about something that people don’t…
Read the essay →When you’re building an audience, people will resonate with your content differently over time. In the beginning, when you don’t have too many followers, your reputation within the community may not…
Read the essay →Imagine waking up one morning only to find your Twitter account suspended. If you’re trying to build an audience on Twitter, this is your worst nightmare. And it’s an entirely possible scenario. It…
Read the essay →There will be days when you feel like you have nothing to say. You might wonder why you should be the one talking about anything when there are people out there who are much more experienced than…
Read the essay →A third-grade math teacher is particularly good at teaching one specific audience: third-grade math students. Every year, a new group of students appears, and they receive a top-notch math education.…
Read the essay →Too many people see audience building as a means to an end: they expect to build a following of people that are just sitting there, waiting to be sold something. The goal of this very limited…
Read the essay →Creating valuable content is hard. Producing it reliably is even more challenging. Many creators are holding themselves back by believing that they need to create original work at all times. They…
Read the essay →When founders are looking for that perfect target audience for their business, they often get many things right. They pick audiences that they know intimately, that have interesting problems to…
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