I've been thinking a lot about the understood meaning of terms in quickly evolving industries this week. I even chose to make a major pivot because of this in renaming the book I am currently writing. I'll get to this in a minute. But first, let's take a little detour into the world of... Opera. … Continue reading Jargon and Community
Category: Audience
The Two Goals of Audience-Building
Let's talk about audience-building today. Last week, I talked about how I use Twitter, and that was received reasonably well. That's why I want to talk about why audience-building is such a good idea. I'm aware that many of you already know that I'm working on a book called Audience First. That means I'm currently … Continue reading The Two Goals of Audience-Building
How I Use Twitter
Today, I want to talk about how I leverage Twitter to build an audience, build relationships, and find opportunities. I'll talk about my overall strategy and the little day-to-day things I do, and which tools I use. I have since created a Twitter audience-building course called Find your Following. It expands on every single topic … Continue reading How I Use Twitter
Audience-Building through Podcasting
Today I want to share my learnings from a year of intense podcasting. I've been publishing new episodes of the Bootstrapped Founder podcast for almost a year now, just shy of twelve months. At the same time, I have been a guest on more than twenty podcasts. Both hosting and appearing on podcasts has changed … Continue reading Audience-Building through Podcasting
“Audience-First” Is Not Just “Building an Audience”
We live in overly practical times. More and more entrepreneurs have been conditioned to look for the quick fix, the growth hack that will get them months' worth of success within a single day. Many founders are looking for immediately actionable tactics, ignoring the long-term strategies in which those should be embedded. That approach has … Continue reading “Audience-First” Is Not Just “Building an Audience”
Finding an Audience for Your Side Business
A step-by-step guide to building your first product, audience-first It's (almost) that easy! You can listen to this article as a podcast episode here: This article inspired my second book, The Embedded Entrepreneur. In the book, I expand on the process of finding, validating, and diving into your side business ideas. In this article, you … Continue reading Finding an Audience for Your Side Business
A Unified Voice: Staying Consistent When You Grow
At a certain point, it won’t be just you talking to your customers anymore. Your employees will be the first touch-points for customer interactions, co-founders and directors, and partners and other businesses. What once was a unified voice—your voice—is now a chorus. If you want to have a company that is consistent and aligned, you’ll … Continue reading A Unified Voice: Staying Consistent When You Grow
You Want a Tribe
According to Seth Godin, a tribe is a group of people that are connected to each other, an idea, and a leader. Tribes are supercharged communities. They are dense networks of people who bond over specific interests or goals. These interests range from the mundane to the most personal and exciting topics. No matter if … Continue reading You Want a Tribe
You May Be Barking Up the Wrong Tree: Re-Evaluating Your Audience
While most of your customers will likely enjoy your product, some won’t. Some customers will be complaining a lot, asking for features that you don’t intend to ever build, or are generally very hard to please. When you notice that something is wrong, you can usually trace it back to one or more of your … Continue reading You May Be Barking Up the Wrong Tree: Re-Evaluating Your Audience