Jargon and Community
I’ve been thinking a lot about the understood meaning of terms in quickly evolving industries this week. I even chose to make a major pivot because of this in renaming the book I am currently…
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Audience
The Two Goals of Audience-Building
Let’s talk about audience-building today. Last week, I talked about how I use Twitter, and that was received reasonably well. That’s why I want to talk about why audience-building is such a good…
Read the essay →How I Use Twitter
Today, I want to talk about how I leverage Twitter to build an audience, build relationships, and find opportunities. I’ll talk about my overall strategy and the little day-to-day things I do, and…
Read the essay →Audience-Building through Podcasting
Today I want to share my learnings from a year of intense podcasting. I’ve been publishing new episodes of the Bootstrapped Founder podcast for almost a year now, just shy of twelve months. At the…
Read the essay →“Audience-First” Is Not Just “Building an Audience”
We live in overly practical times. More and more entrepreneurs have been conditioned to look for the quick fix, the growth hack that will get them months’ worth of success within a single day. Many…
Read the essay →Finding an Audience for Your Side Business
A step-by-step guide to building your first product, audience-first You can listen to this article as a podcast episode here: This article inspired my second book, The Embedded Entrepreneur. In the…
Read the essay →A Unified Voice: Staying Consistent When You Grow
At a certain point, it won’t be just you talking to your customers anymore. Your employees will be the first touch-points for customer interactions, co-founders and directors, and partners and other…
Read the essay →You Want a Tribe
According to Seth Godin, a tribe is a group of people that are connected to each other, an idea, and a leader. Tribes are supercharged communities. They are dense networks of people who bond over…
Read the essay →You May Be Barking Up the Wrong Tree: Re-Evaluating Your Audience
While most of your customers will likely enjoy your product, some won’t. Some customers will be complaining a lot, asking for features that you don’t intend to ever build, or are generally very hard…
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