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Essays on audience-first entrepreneurship, understanding the people you serve, and building lasting connections.
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If you ever wondered how you can be influential without becoming an “influencer,” this is for you. I’ll share a way of reframing what it means to impact other people’s lives without taking selfies…
Read the essay →There’s a cardinal rule to effective digital writing. You have to write for attention first, then add whatever message you might have. Lead with value, lead with insights, and start with the outcome.…
Read the essay →Online communities often remind me of villages, offering a sense of belonging, a place to grow roots, and a bustling exchange of ideas and services. I found my ‘village’ among sci-fi enthusiasts and…
Read the essay →Attention! It feels like attention has become a currency of its own right in our digital economy. Where the eyeballs go, the wallets follow. Naturally, we all want a slice of that attention pie. We…
Read the essay →In my Twitter Teardowns over the last few weeks, I’ve noted a lot of budding audience-builders struggling with what to talk about and what not to say. It makes sense: we’re afraid to be labeled as…
Read the essay →Ever since I offered to tear down my followers’ Twitter profiles on a whim a week ago, I have been inundated with requests. At $100 each, this has been a very popular offering, and I have recorded…
Read the essay →Email newsletters aren’t new — they might be one of the oldest forms of digital mass communication. I certainly remember signing up for them in the late 90s, when social media didn’t exist. But…
Read the essay →People love to put other people in boxes. Metaphorically, of course. We do love our categories and classifications. On social media, we can leverage one of four major roles: we can be creators…
Read the essay →On Twitter’s own blog, their “content idea” section suggests that you “tweet a GIF.” Yeah. Let’s come up with something better. I’ve been building an audience of over 50.000 on Twitter over the last…
Read the essay →If you’re an entrepreneur planning to build a community around a particular subject, you’ll benefit immensely from observing what’s happening in the crypto space. Even with the rampant scams and…
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