Moving from Side Project to Full Time with Michele Hansen

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I am talking to Michele Hansen, the co-founder of Geocodio, an indie SaaS business in the world of mapping and geolocation. I’ve been a fan of her work, both as a founder and as an active member of the Indie Hacker community for years now.

I followed her journey with the business just as much as her foray into writing her first book, Deploy Empathy. Michelle really gets the founder community, and she’s a respected teacher of all things customer development.

In this episode, we chat about finding the right time to commit to a business, learning when to say no, finding your niche, and learning languages. Enjoy!

You can find Michele on Twitter at Also, check out her book Deploy Empathy.


How do you set boundaries with a podcast? 3:08

How do you judge what you say against what someone else would perceive as useful for themselves? 9:23

How do you make sure you serve the right customers? 13:06

Focus on what you already have instead of where you can go. 19:47

Work in progress vs. goals. 23:13

The journey is the interesting part, not the destination. 28:54

The challenge of self-actualization after a big transition. 31:58

What was the sign that it was time to go full-time? 39:14

The financial hurdle of being an entrepreneur in the US. 42:35

Where the fear of losing everything comes from. 48:09

The mean voice in your head speaking. 51:43

Being able to recognize your own growth is a big part of entrepreneurship. 57:38

Low expectations allow you to surprise yourself, which leads to a better result. 1:00:47

4 thoughts on “Moving from Side Project to Full Time with Michele Hansen

  1. Congrats on this podcast, Arvid! To be honest, I was really exited to listening to it until I seen it was 1 hour long, it was kinda too much and I didn’t have the time, so I left it until after dinner, I must say I enjoyed every single minute of it. It helps a lot to hearing people on the same boat than you, and even more to Michele that has a family and used to have a regular job at the same time.

    Of course you play your part, you are a great host mate, keep them coming πŸ˜€

    1. Oh, thanks so much! What a kind comment, and full of ups and downs πŸ˜€ A story unto itself!

      I really like the long-form talks. And I know not everyone has the time. The Friday episodes will stay short, and the Wednesday ones will be 1h or so. Mix and match πŸ™‚

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