What Founders Can Learn From Web3 Community-Building (And What They Can’t)

If you're an entrepreneur planning to build a community around a particular subject, you'll benefit immensely from observing what's happening in the crypto space. Even with the rampant scams and rug-pulls, the web3 space demonstrates what groups of people can accomplish when there is alignment between the leaders and the members of a community. Because … Continue reading What Founders Can Learn From Web3 Community-Building (And What They Can’t)

Twitter: The Gathering. How and Where to Find the Right Followers

When you're trying to build an audience, you need to understand who out there could be interested in you and your work. Before you can attract the right people, you must know where they are already gathering. Here is an approach that I have found incredibly fast and effective: you "draw a map" of the … Continue reading Twitter: The Gathering. How and Where to Find the Right Followers

Building in Public: How to Build a Minipoly

"Riches lie in the niches" — depending on how you pronounce "niche," this is either a great rhyme or at least a very pithy aphorism. It's not just about building businesses either: narrowing down your target audience is a great way to focus attention and create opportunities for yourself and your personal brand. Consider this: … Continue reading Building in Public: How to Build a Minipoly

Building in Public: How Radical Transparency Hurts Founders

I've been seeing a kind of "Build in Public purism" that I don't agree with. The narrative goes like this: We're fed up with being manipulated and lied to.We want the businesses we interact with to be honest.For that, we need them to be radically transparent, so they can't lie.We want that for all businesses … Continue reading Building in Public: How Radical Transparency Hurts Founders

Building in Public: Oversharing

There is an inflection point in many SaaS founders' Build in Public journey: around $25.000 monthly recurring revenue, founders who have previously been very vocal about their revenue numbers stop sharing them. Why is this? What makes successful founders retreat into secrecy? It's oversharing, and it's one of the most hard-to-balance activities when it comes … Continue reading Building in Public: Oversharing

Building in Public: What to Share at Which Stage of Your Journey

There is no recipe for success while building in public, but there are a lot of tried and trusted ingredients. Let's fill up the spice rack today and put a few cans into the pantry for later. Every business moves through several stages: we all start in the Preparation Stage, where we conceptualize and plan … Continue reading Building in Public: What to Share at Which Stage of Your Journey