From the archive · Page 1 of 6

Archive · 2020

Audience-Building through Podcasting

Today I want to share my learnings from a year of intense podcasting. I’ve been publishing new episodes of the Bootstrapped Founder podcast for almost a year now, just shy of twelve months. At the same time, I have been a guest on more than

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Avoiding the Validation Trap

When founders talk about validation, we often engage in wishful thinking. We say that we want to validate an idea, an audience, or a problem, but in reality, we hope to find a way to be sure. We hope to discover a guaranteed win—a surefire

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Open-Source and Bootstrapping

This week, a few remarkable things happened in the open-source scene. First, Mapbox decided to change the license on their popular Mapbox-gl-js library, used by many to power their fancy in-app maps. They went from the very permissive BSD l

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Tech Stacks and Indie Hacking

David Heinemeier Hansson tweeted about Shopify this week. A lot. He was shining a light on their use of the Ruby on Rails framework, which he open-sourced back in 2004. That sixteen-year-old software powers a business that processed over $1

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When Privacy and Customer Value Clash

This week, I want to talk about a critical decision in the life of my new SaaS project PermanentLink. I’ve been doing some research on competitors and competitive alternatives. I looked into link forwarders, link shorteners, link branding s

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How I Approach Pricing for a Brand New SaaS

It’s “pricing week” for my SaaS permanent.link. A few weeks ago, when I made the product public, it had only one price. I had pretty much guessed a random number to start with, and I landed on $25 per month. In the weeks after, I had many c

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Sunk Cost Fallacy Engineering

While working on permanent.link this week, I ran into the same issue twice. I had built something that was working great, only to scrap it for another solution a few days after. The first time this occurred, I had just finished my infrastru

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Customer Lock-In and “Insurance Features”

Over the last week, I have metaphorically left the building and had several conversations with the audience for my most recent project permanent.link. Since this is a product aimed at authors, I’ve been chatting with writers about their exp

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