From the archive · Page 2 of 6
Throughout most of the last two weeks, I have been working on a new software project. It’s called permanentlink, and it’s a SaaS tool for authors. When I published my book Zero to Sold, I ran into one particularly annoying issue: after the
Read the essay →I was working on a side project this week, and I ran into an all-too-familiar pattern: the more I thought about the technical requirements for this project, the bigger it grew in my mind. I only want to build this for myself to see if I cou
Read the essay →We live in overly practical times. More and more entrepreneurs have been conditioned to look for the quick fix, the growth hack that will get them months’ worth of success within a single day. Many founders are looking for immediately actio
Read the essay →A step-by-step guide to building your first product, audience-first You can listen to this article as a podcast episode here: This article inspired my second book, The Embedded Entrepreneur. In the book, I expand on the process of finding,
Read the essay →In preparation for a due diligence process, there are a few things you can routinely update and use. Most of these things have to do with financial and business metrics, while others are legal requirements. The Profit & Loss Sheet One of th
Read the essay →Before any acquisition can happen, many prerequisites need to be in place. There will be an extensive due diligence process. Commonly, “buyer-side due diligence” is the procedure of an acquirer making sure that everything is in order with t
Read the essay →Companies get acquired for a few reasons: they’re interesting economically, they’re interesting strategically, their employees are attractive, or they are a thorn in the eye of the acquirer, a foe to be vanquished. Depending on why someone
Read the essay →At a certain point, it won’t be just you talking to your customers anymore. Your employees will be the first touch-points for customer interactions, co-founders and directors, and partners and other businesses. What once was a unified voice
Read the essay →On June 29th, 2020, I self-published a book called Zero to Sold: How to Start, Run, and Sell a Bootstrapped Business and released it on Twitter. Within twenty-four hours, I sold 350 copies. Within another twenty-four hours, the book was #1
Read the essay →You can position your product in different ways in many different markets. You may have started describing your product in a certain way, only to find that your customers understand it very differently. Many first-time founders make the mis
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