Limiting Beliefs
Throughout most of the last two weeks, I have been working on a new software project. It’s called permanentlink, and it’s a SaaS tool for authors. When I published my book Zero to Sold, I ran into…
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Archive · 2020
Early Tech Choices and Analysis Paralysis
I was working on a side project this week, and I ran into an all-too-familiar pattern: the more I thought about the technical requirements for this project, the bigger it grew in my mind. I only want…
Read the essay →“Audience-First” Is Not Just “Building an Audience”
We live in overly practical times. More and more entrepreneurs have been conditioned to look for the quick fix, the growth hack that will get them months’ worth of success within a single day. Many…
Read the essay →Finding an Audience for Your Side Business
A step-by-step guide to building your first product, audience-first You can listen to this article as a podcast episode here: This article inspired my second book, The Embedded Entrepreneur. In the…
Read the essay →Priming Your Business for Due Diligence
In preparation for a due diligence process, there are a few things you can routinely update and use. Most of these things have to do with financial and business metrics, while others are legal…
Read the essay →Preparing for the Sale From Day One: Getting the Documentation Right
Before any acquisition can happen, many prerequisites need to be in place. There will be an extensive due diligence process. Commonly, “buyer-side due diligence” is the procedure of an acquirer…
Read the essay →At a Crossroads: The Different Kinds of Exits
Companies get acquired for a few reasons: they’re interesting economically, they’re interesting strategically, their employees are attractive, or they are a thorn in the eye of the acquirer, a foe to…
Read the essay →A Unified Voice: Staying Consistent When You Grow
At a certain point, it won’t be just you talking to your customers anymore. Your employees will be the first touch-points for customer interactions, co-founders and directors, and partners and other…
Read the essay →How I Self-Published Zero to Sold, a Bestselling Book on Bootstrapping
On June 29th, 2020, I self-published a book called Zero to Sold: How to Start, Run, and Sell a Bootstrapped Business and released it on Twitter. Within twenty-four hours, I sold 350 copies. Within…
Read the essay →Positioning Is Where It’s At
You can position your product in different ways in many different markets. You may have started describing your product in a certain way, only to find that your customers understand it very…
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