Customer Exploration: Seeing Through Your Customer’s Eyes

At this stage of your business, you have a mostly mature product that is used by many customers. You can expect that for most of their use cases, it is good enough. But instead of guessing, I recommend setting aside some time every few months to do some customer exploration.  Consider it to be continuous … Continue reading Customer Exploration: Seeing Through Your Customer’s Eyes

Solution Validation Doesn’t Happen In a Vacuum: How to Talk To Your Future Customers

As entrepreneurs, we are good at coming up with ideas. We envision solutions to the problems that trouble the audience we have chosen to help. We think deeply about a problem, mentally shape a product, and see how much it would benefit the quality of life. Then we get to work and build the prototype, … Continue reading Solution Validation Doesn’t Happen In a Vacuum: How to Talk To Your Future Customers