The Forever Transaction
Next time you’re at a gas station or a convenience store, and you’re ready to pay, look at all the things they shove in front of you, hoping to sell you yet another high-margin product: sugary…
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Pricing
Explore pricing essays and podcast conversations from Arvid Kahl’s Bootstrapped Founder archive.
Purchasing Power Parity Pricing
Let’s talk about burgers and why they matter for how much you can sell as a digital creator. A Big Mac in the United States costs around $5. You’d have to pay ¥20 for the same burger in China. But…
Read the essay →Make it Easy to Cancel
It is a great retention strategy to make it easy for your customers to cancel your product. You may lose a few payments, but you gain something much more important: an ex-customer who feels…
Read the essay →Lifetime Deals and SaaS Businesses
If there is one polarizing topic in the bootstrapped SaaS space, it’s running lifetime deals for a subscription business. Founders either love the idea of offering a one-time-payment for “forever…
Read the essay →How I Approach Pricing for a Brand New SaaS
It’s “pricing week” for my SaaS permanent.link. A few weeks ago, when I made the product public, it had only one price. I had pretty much guessed a random number to start with, and I landed on $25…
Read the essay →Seller Beware: Pricing Models That Can Break Your Business
There are a lot of great ideas when it comes to optimizing your pricing to attract more customers or keep them retained. Two pricing models can be hazardous if not implemented carefully: freemium…
Read the essay →Not All Subscriptions Are Equal: Offer Yearly Plans from the Start
Most bootstrapped businesses offer monthly subscription plans. The revenue that is generated from your customers that way is incredibly reliable. If you know how many customers you have, you know…
Read the essay →Not All Subscribers Are Equal: How to Deal with Plans That No Longer Work
You may have started with subscription plans that turn out to be problematic. At FeedbackPanda, we had started with a $5/month plan. After a few months of offering that, we sunset that plan because…
Read the essay →Price Is Not Set In Stone: Strategies For Increasing Your Revenue
It’s important to understand that you can always change your prices. You own your business, and you can change everything about it. Most payment providers allow you to have an infinite number of…
Read the essay →Your Initial Pricing Will Never Be Right, But Try Anyway
When you’re just starting, finding the right pricing model for your young business seems very hard and almost entirely arbitrary. That’s because, at such an early stage of your business, it is…
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