From the archive · Page 2 of 2
When you’re looking at a niche market, you will find many people having a large number of problems. However, people will only pay money for a tiny subset of those: the excruciating problems. You can solve many problems but still fail to bui
Read the essay →If you were to found a company that makes and sells beer today, you would probably start a craft brewery. You’d start a small operation, find the people who enjoy your product and slowly expand your business. You would not try to compete wi
Read the essay →I first felt that we truly had a validated business when we had our very first yearly subscriber. That level of commitment for a young product such as FeedbackPanda two months into our existence showed us that people wanted what we made and
Read the essay →You start a new business that solves a problem. You create a unique solution to help your audience deal with a pain they’re feeling. Yet the company fails to take off, even though you have a good solution and excellent marketing material. P
Read the essay →So you want to build a SaaS. You think it can solve a problem that other people are having. They might even pay you money for it. Now all you need is an audience. A market for your product. An audience to sell to — a bunch of people that li
Read the essay →When you’re starting a bootstrapped SaaS business, you have to find a painful problem to solve. For that, you have to find an audience first. But how do you figure out if the audience is big enough to support your business today and five ye
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