From the archive · Page 2 of 2

Market Analysis

The Power of the Niche

If you were to found a company that makes and sells beer today, you would probably start a craft brewery. You’d start a small operation, find the people who enjoy your product and slowly expand your…

Read the essay →

Finding a Market to Build a SaaS

So you want to build a SaaS. You think it can solve a problem that other people are having. They might even pay you money for it. Now all you need is an audience. A market for your product. An…

Read the essay →