From the archive · Page 9 of 17

Bootstrapping

Avoid Vanity Metrics

We’ve been taught to believe that creators are only truly successful when they reach the top echelon of their platform, with millions of followers and likes. But this is a false notion that doesn’t accurately reflect what success looks like

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Why You Shouldn’t Sell Your Business

I was talking to Damon Chen, who built Testimonial.to to $400.000 in ARR this week, and at one point, he mentioned that he isn’t looking into selling his business just yet. Maybe even never. That got me thinking. While we all want to build

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Calm Business Misconceptions

In a world where everyone talks about disruption and hustling, the concept of a calm business can seem out of place or even naive. How can you compete with people who spend 80 hours a week working in their businesses —publicly boasting abou

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Operating a Calm SaaS Business

For most founders, running a business is juggling hot coals while riding on a unicycle. It’s a stressful occupation, requiring constant vigilance, and offers barely any downtime to recover or relax. But it doesn’t have to be that way. Calm

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Pricing for Calm SaaS Businesses

One of the biggest points of confusion for any software business is pricing. It often takes months, if not years, to find a working way to charge your customers, and even then, you’ll need to adjust it over time. Pricing is never done, and

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Product Development for Calm SaaS Businesses

Building a software product is both incredibly simple and excruciatingly complicated. You can build a new mind-blowingly helpful feature within hours, sometimes even minutes. But if you make the wrong technology choices, you might be reward

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Solution Exploration for Calm SaaS Businesses

When you’re building an audience-centric and community-first business, you’re delaying finding your business idea and building your product for as long as possible. First, you look into your market, validate the existence of a budget, and z

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Problem Discovery for Calm SaaS Businesses

If you want to build a business by selling a product that people genuinely need, your solution needs to solve a critical problem that your prospective customers are willing to pay for—a problem so obvious and painful that they can’t help su

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