The SaaS Solution-Workflow Fit
Every single founder out there quickly hears about the product-market fit. But many entrepreneurs go for years before thinking about another such “fit” that is pivotal in how well your market…
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Bootstrapping
Securing your SaaS
When acquirers consider purchasing your Software-as-a-Service business, they want to see many things: an impressive customer base, a promising growth trajectory, and solid financials. But no matter…
Read the essay →Stair-Stepping with Plugins: Platforms to Build On
I was talking to Colleen Schnettler earlier this week, and she’s a glowing example of stair-stepping your way into software entrepreneurship. She started out with consulting, saw evidence of a need…
Read the essay →Writing for Founders
Wait, one more thing to do? Aren’t founders busy enough trying to build a business? I get it. The founder’s life could use fewer commitments, nor additional ones. Self-funded entrepreneurs already…
Read the essay →Be The Kindest Person in the Room
In a world of hostility and cut-throat competition, most founders keep to themselves. They build their businesses in stealth mode, get defensive when people question their ambition, and rarely…
Read the essay →The Monkey and the Pedestal
Earlier this week, I talked to Laura Elizabeth, co-host of the Non-Technical Founders podcast, about prioritizing things on the solopreneur journey. We chatted about when to delegate, how much…
Read the essay →Expanding Your Opportunity Surface
Founders talk a lot about luck. When we’re successful, we are at the right place at the right time. When we’re failing, we dust ourselves off to go ahead and shoot another shot, temping fate once…
Read the essay →The Role of Trust in Remote Work
I was chatting with Marissa Goldberg about remote work this week, and she gave me several handy frameworks for founders who want to build remote-first businesses. At the center of any successful…
Read the essay →Diversify Your Creator Portfolio
As a creative entrepreneur, it has become important to diversify your portfolio and have multiple irons in the fire. Many successful creators end up having a podcast, a newsletter, a YouTube channel…
Read the essay →Build a Defensible Indie Business
When it comes to selling a small indie business, defensibility is a key factor that potential buyers will consider. A unique moat, or competitive advantage, lets your business stands out from the…
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