From the archive · Page 10 of 17

Bootstrapping

Market Analysis for Calm SaaS Businesses

Few fundamental choices impact the trajectory of your business as much as choosing the market you’ll be operating in. If you get this wrong, it will mean pivots, corrections, and many stressful days. If you get this right, you will spend yo

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Infrastructure of a Calm SaaS Business

In a frantic world, calmness is not found in reaching a state or a goal. It’s found in structure, process, and ritual. A calm business rests on a foundation of intentional infrastructure choices that allow these activities to flourish. A Sa

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Business Models for a Calm SaaS Business

There are a few proven ways for SaaS businesses to make money. And all of them revolve around subscriptions. Most SaaS businesses have a central success metric: their Monthly Recurring Revenue, MRR for short. It’s calculated by adding up al

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Fundamentals of a Calm SaaS Business

Software-as-a-Service businesses are all the rage. For some entrepreneurs, it’s the top rung of the ladder of wealth creation. For others, they’re the prime intersection between building a business and solving interesting technical challeng

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Fundamentals of a Calm Business

If you’re not building a Calm business today, you’re making your entrepreneurial journey harder than it needs to be. Calm companies focus on profitability and sustainability. They succeed by growing slowly and deliberately, calmly adapting

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On Saying No

If you try to build an audience on social media, you’ll quickly learn that attention is an incredibly scarce resource. People are busy. They won’t even look your way unless you can offer them something unique. And yet, we founders have a ha

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Founder Stories are Powerful Assets

Your founder story is much more valuable than being reduced to a slide in a pitch deck. Your story is a unique and unclonable asset that can turn from a mere list of accomplishments into an opportunity generator through the power of compoun

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Should Freelancers Offer Free Trials?

Recently, I have gotten a lot of offers from freelancers and consultants to do some work for me for free. In an ideal world, we’d offer our services to a prospect, and they’d gladly pay for them. But the reality is quite different: many fre

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