From the archive · Page 11 of 17
Expectation management. What is that? It sure sounds like mind control. I don’t think my expectations are anything that someone else can manage. Nobody can dive into my mind and magically alter what I believe will happen. The only thing you
Read the essay →In most entrepreneurs’ lives, there comes a point where they jokingly claim to be “unemployable.” It usually happens in the middle of a conversation about the benefits and drawbacks of having a boss. After setting out on their first self-di
Read the essay →When I need to relax, I paint little miniatures. It’s a hobby I have had since I was a teenager, and once a nerd, always a nerd. But as an adult nerd with disposable income and dedicated “hobby time,” I am part of a community, and I ran int
Read the essay →They say all roads lead to Rome. Well, reality proves them wrong. And who are “they” anyway? When we look at successful businesses, we see many different approaches that got them to where they are today. But we can also notice the absence o
Read the essay →If you want to see tenacity at work, watch professional gamers racing to be the first to kill the latest dungeon boss in World of Warcraft. Every time Activision Blizzard releases new dungeon content, the world’s best guilds join the “Race
Read the essay →SaaS businesses are most impactful in entirely new markets and the markets they have been serving for a long time. Anywhere in between, starting a new SaaS business has the potential to create a product with reduced effectiveness. There is
Read the essay →When you build in public, you’re performing. You can call it what you want: sharing your authentic journey, teaching from the driver’s seat — when you type your updates into that Twitter prompt, you are thinking about how you can “most auth
Read the essay →While I was working on answering questions for my upcoming Twitter audience-building course, I ran into this one: “What if it doesn’t work?” While my immediate thoughts went to the random nature of eventual success and how only consistency
Read the essay →When you’re trying to build an audience, you need to understand who out there could be interested in you and your work. Before you can attract the right people, you must know where they are already gathering. Here is an approach that I have
Read the essay →For many entrepreneurs, having passive income is the ultimate goal. It’s a great goal, too: having money coming in without having to do any work sounds better than selling your time and attention to the highest bidder. My entrepreneurial jo
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