From the archive · Page 4 of 6

Archive · 2021

The Line Between Stealing and Being Inspired

This week, a Twitter friend reached out to me and asked this question: “where’s the line between being inspired by the competition and stealing?” That got me thinking. We don’t have a clear code of conduct for this in our community. You oft

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Audience-Building and Relatable Content

When you’re building an audience, people will resonate with your content differently over time. In the beginning, when you don’t have too many followers, your reputation within the community may not yet be established enough to get away wit

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Platform Risk and the Three Kinds of Audiences

Imagine waking up one morning only to find your Twitter account suspended. If you’re trying to build an audience on Twitter, this is your worst nightmare. And it’s an entirely possible scenario. It happened to Jack Butcher just a few weeks

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Impostor Syndrome and Building Capital

There will be days when you feel like you have nothing to say. You might wonder why you should be the one talking about anything when there are people out there who are much more experienced than you. You feel like you’re acting more knowle

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Accountability Systems for Founders

Some days, I don’t feel like doing anything entrepreneurial at all. It’s not that I’m burned out or disinterested, not at all. But there are those days where all I want to do is curl up on the couch and read a good book. Often, I take the d

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SaaS, Self-Talk, and Many Small Bets

I often find myself trapped in the stories I tell myself. This week, I switched out the payment system of my SaaS PermanentLink. This is a critical part of my business, so I expected the actual coding part to be a high-pressure activity. Af

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Audience Graduation

A third-grade math teacher is particularly good at teaching one specific audience: third-grade math students. Every year, a new group of students appears, and they receive a top-notch math education. Private math tutors, however, have to te

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Lifetime Deals and SaaS Businesses

If there is one polarizing topic in the bootstrapped SaaS space, it’s running lifetime deals for a subscription business. Founders either love the idea of offering a one-time-payment for “forever access,” or they hate it. It’s right up ther

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