A reading path · 5 essays
Bootstrapping a SaaS
A small software business starts with understanding someone’s problem. These essays follow that work from customer conversations and early pricing to the decisions that make a business sustainable.
From Founding to Exit in Two Years: The FeedbackPanda Story
Start with the story of FeedbackPanda: the problem Danielle faced, the business we built, and the sale that followed.
Finding the Most Painful Problem in a Market
Look for a problem that matters enough for someone to pay to solve it.
Problem Validation: Making Sure You’re Talking To The Right People
Prepare for customer conversations and work out whose feedback can help you.
How I Approach Pricing for a Brand New SaaS
Follow an early pricing decision and the customer conversations behind it.
Operating a Calm SaaS Business
Think through the processes and technical choices that make a business calmer to run.