A reading path · 5 essays
Building an audience
An audience is made of people with their own needs, interests, and problems. This reading path starts with finding the people you want to serve, then explores how to build relationships that can outlast a particular platform.
Finding an Audience for Your Side Business
Start with an audience-first approach to finding a business idea.
“Audience-First” Is Not Just “Building an Audience”
Get clear on what audience-first entrepreneurship asks of you beyond growing a following.
The Two Goals of Audience-Building
Consider what you want an audience to make possible for you and for the people following along.
Platform Risk and the Three Kinds of Audiences
Understand the risks of depending on someone else’s platform to reach people.
Permission to Follow Up: The Difference Between Owned & Borrowed Audiences
Explore why having permission to stay in touch changes the relationship.