From the archive · Page 39 of 44

The Bootstrapped Founder · Page 39

Sunk Cost Fallacy Engineering

While working on permanent.link this week, I ran into the same issue twice. I had built something that was working great, only to scrap it for another solution a few days after. The first time this occurred, I had just finished my infrastru

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Customer Lock-In and “Insurance Features”

Over the last week, I have metaphorically left the building and had several conversations with the audience for my most recent project permanent.link. Since this is a product aimed at authors, I’ve been chatting with writers about their exp

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Limiting Beliefs

Throughout most of the last two weeks, I have been working on a new software project. It’s called permanentlink, and it’s a SaaS tool for authors. When I published my book Zero to Sold, I ran into one particularly annoying issue: after the

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Early Tech Choices and Analysis Paralysis

I was working on a side project this week, and I ran into an all-too-familiar pattern: the more I thought about the technical requirements for this project, the bigger it grew in my mind. I only want to build this for myself to see if I cou

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Finding an Audience for Your Side Business

A step-by-step guide to building your first product, audience-first You can listen to this article as a podcast episode here: This article inspired my second book, The Embedded Entrepreneur. In the book, I expand on the process of finding,

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Priming Your Business for Due Diligence

In preparation for a due diligence process, there are a few things you can routinely update and use. Most of these things have to do with financial and business metrics, while others are legal requirements. The Profit & Loss Sheet One of th

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At a Crossroads: The Different Kinds of Exits

Companies get acquired for a few reasons: they’re interesting economically, they’re interesting strategically, their employees are attractive, or they are a thorn in the eye of the acquirer, a foe to be vanquished. Depending on why someone

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