From the archive · Page 37 of 44
Too many people see audience building as a means to an end: they expect to build a following of people that are just sitting there, waiting to be sold something. The goal of this very limited audience-building approach is to find as many po
Read the essay →The wonderful thing about humans is that they have a hundred different ways to talk about their dreams, desires, needs, and challenges. No two people will talk about their experiences the same way. Thankfully, we can group these messages in
Read the essay →Creating valuable content is hard. Producing it reliably is even more challenging. Many creators are holding themselves back by believing that they need to create original work at all times. They think that re-using content is a cardinal si
Read the essay →When founders are looking for that perfect target audience for their business, they often get many things right. They pick audiences that they know intimately, that have interesting problems to solve, and that they really care about helping
Read the essay →I’m an avid Twitch viewer. While writing, coding, or just researching, I quite often watch someone playing video games. I could play those games myself, but I wanted to spend time on my projects without dedicating my full attention to a gam
Read the essay →Over the last few weeks, you will have noticed that I have started talking more about the emotional impact of entrepreneurship. I talked about impostor syndrome, people cloning businesses, the loss and grief of selling a business, all topic
Read the essay →This week, I ran into a Tweet by Mike Rubini, who had found that not only his product Groouply had been cloned, but the person behind copying his Facebook group monitoring tool had put up a comparison page, trashing Mike’s product. That mad
Read the essay →I’ve been thinking a lot about the understood meaning of terms in quickly evolving industries this week. I even chose to make a major pivot because of this in renaming the book I am currently writing. I’ll get to this in a minute. But first
Read the essay →This week, my partner, co-founder, and love-of-my-life Danielle Simpson appeared on the Software Social Podcast hosted by Michele Hansen and Colleen Schnettler. In a remarkably open and honest conversation, Danielle touched upon many differ
Read the essay →Let’s talk about audience-building today. Last week, I talked about how I use Twitter, and that was received reasonably well. That’s why I want to talk about why audience-building is such a good idea. I’m aware that many of you already know
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