From the archive · Page 30 of 44
Too many founders use Twitter like they’d use Google. They find someone they’d like to talk to, send them a Direct Message, and never receive a reply. The culprit? Usually, the message itself. When it comes to DMs that do the job, you want
Read the essay →Many unsuccessful founders believe their business failed because of a “market problem.” They think it’s “the market” that wasn’t ready for their product or that “the market” made the wrong choice. This line of thinking is a dangerous —and m
Read the essay →If you try to build an audience on social media, you’ll quickly learn that attention is an incredibly scarce resource. People are busy. They won’t even look your way unless you can offer them something unique. And yet, we founders have a ha
Read the essay →Building and selling a business is a blessing and a curse. While it catapults founders into a very different financial situation, it also shifts what gives them purpose and passion and allows for lasting impact. Chasing these elusive virtue
Read the essay →Email newsletters aren’t new — they might be one of the oldest forms of digital mass communication. I certainly remember signing up for them in the late 90s, when social media didn’t exist. But they’re back with a vengeance because they all
Read the essay →Building in public is becoming a popular way to build a business. But how about consulting in public? Can entrepreneurs go beyond talking about their business? Can they conduct their business out in the open? Rand Fishkin recently asked Pat
Read the essay →Your founder story is much more valuable than being reduced to a slide in a pitch deck. Your story is a unique and unclonable asset that can turn from a mere list of accomplishments into an opportunity generator through the power of compoun
Read the essay →Next time you’re at a gas station or a convenience store, and you’re ready to pay, look at all the things they shove in front of you, hoping to sell you yet another high-margin product: sugary snacks, soft drinks, processed foods, lottery t
Read the essay →Philip Larkin, the renowned British poet, famously decreed on his death bed that all his diaries should be destroyed. During his life, he even wrote five full-length novels and burned every single one of them right after completion. Larkin
Read the essay →There are a lot of one-sided relationships on social media. They have many names: superfans, otakus, and stans. When you intimately know the personality, likes, dislikes, and the entire personal history of a person you’ve never met and neve
Read the essay →