From the archive · Page 33 of 44
If you’re an entrepreneur planning to build a community around a particular subject, you’ll benefit immensely from observing what’s happening in the crypto space. Even with the rampant scams and rug-pulls, the web3 space demonstrates what g
Read the essay →When you’re trying to build an audience, you need to understand who out there could be interested in you and your work. Before you can attract the right people, you must know where they are already gathering. Here is an approach that I have
Read the essay →It is a great retention strategy to make it easy for your customers to cancel your product. You may lose a few payments, but you gain something much more important: an ex-customer who feels respected. I see way too many founders paying way
Read the essay →“Riches lie in the niches” — depending on how you pronounce “niche,” this is either a great rhyme or at least a very pithy aphorism. It’s not just about building businesses either: narrowing down your target audience is a great way to focus
Read the essay →I’ve been seeing a kind of “Build in Public purism” that I don’t agree with. The narrative goes like this: We’re fed up with being manipulated and lied to. We want the businesses we interact with to be honest. For that, we need them to be r
Read the essay →There is an inflection point in many SaaS founders’ Build in Public journey: around $25.000 monthly recurring revenue, founders who have previously been very vocal about their revenue numbers stop sharing them. Why is this? What makes succe
Read the essay →For many entrepreneurs, having passive income is the ultimate goal. It’s a great goal, too: having money coming in without having to do any work sounds better than selling your time and attention to the highest bidder. My entrepreneurial jo
Read the essay →There is no recipe for success while building in public, but there are a lot of tried and trusted ingredients. Let’s fill up the spice rack today and put a few cans into the pantry for later. Every business moves through several stages: we
Read the essay →Let’s get one thing straight right away: building in public is a performative act. It’s not something that “just happens.” It might be something that you do gladly because you love building and chatting with your audience. But whenever you
Read the essay →One of the major problems that Build in Public novices face is how to split their attention between creating their product and talking about their journey. How much do you build before you tell your audience? How much should you talk the ta
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