From the archive · Page 32 of 44
A few months ago, I ran an NFT experiment that failed horribly. I put a lot of effort into creating and minting a few pieces of visual art that I thought would resonate with my audience, and then the…
Read the essay →SaaS businesses are most impactful in entirely new markets and the markets they have been serving for a long time. Anywhere in between, starting a new SaaS business has the potential to create a…
Read the essay →The show “Friends” was on TV for ten years. Over 230 episodes were created, starring the same characters having the same problems day in, day out — and people kept tuning in. Viewers were hooked. For…
Read the essay →I was invited to a Twitter space about audience-building this week, and we talked about the not-so-fun side of building in public: dealing with negativity. That’s something a lot of people are scared…
Read the essay →Let’s talk about burgers and why they matter for how much you can sell as a digital creator. A Big Mac in the United States costs around $5. You’d have to pay ¥20 for the same burger in China. But…
Read the essay →When I launched my Twitter course Find your Following earlier this week, I realized that my launch Tweet had a typo less than a minute after posting it. For a supposedly pristine piece of marketing…
Read the essay →When you build in public, you’re performing. You can call it what you want: sharing your authentic journey, teaching from the driver’s seat — when you type your updates into that Twitter prompt, you…
Read the essay →While I was working on answering questions for my upcoming Twitter audience-building course, I ran into this one: “What if it doesn’t work?” While my immediate thoughts went to the random nature of…
Read the essay →When you build in public, you’ll eventually arrive at a point where it feels hard to be original. Here’s the solution: give yourself permission to repeat yourself. Sometimes, you are most effective…
Read the essay →Building in public is not always easy, often caused by problems with our self-image. I want to talk more about mental health topics because I feel they are severely underrepresented in the…
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