How I Use Twitter
Today, I want to talk about how I leverage Twitter to build an audience, build relationships, and find opportunities. I’ll talk about my overall strategy and the little day-to-day things I do, and…
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Bootstrapping
Motivation Will Eventually Go Away: Build Accountability Systems Instead
Motivation is a powerful initial force. It provides momentum. When we start projects, we need that momentum to push us through the initial collision with reality when we learn of all the complex…
Read the essay →Open-Source and Bootstrapping
This week, a few remarkable things happened in the open-source scene. First, Mapbox decided to change the license on their popular Mapbox-gl-js library, used by many to power their fancy in-app maps.…
Read the essay →Tech Stacks and Indie Hacking
David Heinemeier Hansson tweeted about Shopify this week. A lot. He was shining a light on their use of the Ruby on Rails framework, which he open-sourced back in 2004. That sixteen-year-old software…
Read the essay →The Rewards and Perils of Being Your Own Customer
There are many risks and advantages to being your own customer. Today, I want to talk about how I am doing this with my current business, PermanentLink, and how Danielle and I did this with our…
Read the essay →Limiting Beliefs
Throughout most of the last two weeks, I have been working on a new software project. It’s called permanentlink, and it’s a SaaS tool for authors. When I published my book Zero to Sold, I ran into…
Read the essay →At a Crossroads: The Different Kinds of Exits
Companies get acquired for a few reasons: they’re interesting economically, they’re interesting strategically, their employees are attractive, or they are a thorn in the eye of the acquirer, a foe to…
Read the essay →How I Self-Published Zero to Sold, a Bestselling Book on Bootstrapping
On June 29th, 2020, I self-published a book called Zero to Sold: How to Start, Run, and Sell a Bootstrapped Business and released it on Twitter. Within twenty-four hours, I sold 350 copies. Within…
Read the essay →Standard Operating Procedures: Managing Your Future Self
Delegation is most effective if there is an Operations Manual for the company. Michael E. Gerber calls this the “Turnkey Revolution” in his book The E-Myth Revisited: the idea of documenting your…
Read the essay →Being Small Is a Benefit: How to Leverage Being a Bootstrapper
Many founders feel they need to act bigger than they are. They expect only to be taken seriously when they appear to be a mature company. It turns out that this is no longer the case in many…
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