Think with AI, Do with People
Earlier this week, I read a blog post by Bethany Crystal about how ChatGPT saved her life. She had developed some symptoms she couldn’t place and had blood work done, and the results were available…
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Archive · 2025
Virality is Poisonous
I recently had a consulting call with a founder who asked me the question I’ve heard countless times before: “How can I write posts that go viral?” Many founders chase virality because they believe…
Read the essay →376: Justin Moore — Becoming a Sponsor Magnet
Justin Moore (@justinmooretfam) knows a thing or two about sponsors. He’s responsible for dozens of episodes of this very podcast to be sponsored! And what he taught me, he’ll teach you. I was VERY…
Read the essay →Indie Hacking Databases at Scale
As indie hackers, we often start our journey with simple dreams and manageable datasets. But what happens when success hits and your modest database transforms into a data behemoth? Let me share my…
Read the essay →Deleting Your Backlog: A Founder’s Guide to Feature Pruning
A few weeks ago, I came across an intriguing tweet by Jack Ellis about deleting your backlog. He shared how getting rid of this “mental technical debt” — not even real technical debt, but the…
Read the essay →Indie Hacking & the Singularity
A few days ago, over dinner, I found myself deep in conversation about the technological singularity. While that “happy moment” of humanity becoming a machine-augmented brain collective (think Star…
Read the essay →Brian Sierakowski — Mastering Product Communication
Brian Sierakowski (@bsierakowski) has been busy over the last year: he started working on ChangeBot and TRMNL, and both projects are taking off. If you ever wondered what a good changelog looks like…
Read the essay →Building Systems That Work While You Don’t
This week taught me an unexpected lesson about entrepreneurship. After the Christmas and New Years festivities — that annual tradition of sharing joy, memories, and apparently germs — I found myself…
Read the essay →Expect-AI-tions
When Peter Jackson was brainstorming the Lord of the Rings movie universe, two amazing Tolkien-savvy illustrators sat in on the meetings: John Howe and Alan Lee. Jackson would explain a scene, what…
Read the essay →Johannes Jäschke — From Hypnosis Innovation to Business Exit
Johannes Jäschke is a pioneer in the intersection of technology and mental health. From a college seminar to the forefront of digital well-being, Johannes developed Hypnu, a hypnosis app that gained…
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