From the archive · Page 8 of 11

Archive · 2023

Louis Nicholls — Growing Your Newsletter

When it comes to building an “owned audience,” nothing beats an email list. Louis Nicholls is a newsletter expert, and he shared with me how to monetize a list, how to grow it reliably, and why cold emails are often done spectacularly wrong

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Artificial Scarcity Damages the Creator Economy

Artificial scarcity is a trendy marketing tactic. I see limited-time sales, contests, and first-come-first-serve discounts —only 5 copies left at $20!!— all over the place. And it bothers me — because what’s being sold are digital products:

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Josh Spector — Saying Less and Making More

Most of Josh Spector’s newsletter issues are just a few sentences. Sometimes, just a link. And still, advertisers and readers alike flock to Josh’s emails. In our conversation, you will learn why brevity is so attractive, how to make sure y

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The Art of Naming Your Business

Earlier this week, fellow creator and podcaster Jay Clouse renamed his podcast from “Creative Elements” to “Creator Science.” That podcast isn’t a new project: it has been live for 140 or so episodes already. But the name needed to change t

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Peter Askew — Domain Expertise

Peter knows how to get good domains and turn them into businesses. He’s selling onions, helps dude ranchers get clients, and will share his approach to monetizing domains as well as purchasing them on the cheap side. Peter’s been building o

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How I Stay Consistent

This week marks the 200th episode of my podcast. For over three years now, I’ve been sharing my thoughts with my fellow founders, creators, and makers — every single week, without fail. Today, I want to share how I stay consistent: how I ha

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