From the archive

Archive · 2023 / 05

Evelyn J. Starr — The Evolution of a Brand

Arvid Kahl 0:00Welcome to The Bootstrapped Founder. Today, I’m talking to Evelyn J. Starr. Evelyn is a brand building expert. And we’ll talk about finding the right niche, having a community centric, long term perspective and how brands cha

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The Flip Side: When Not to Build in Public

In the world of entrepreneurship, there’s been a growing trend towards building in public – the concept of sharing the journey of creating a product or a business with a public audience. I’m a big fan of this approach to building something

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The Rubber Band Effect

When AI researchers Tristan Harris and Aza Raskin tried to explain generative AI to journalists in early 2022 —when just a few hundred researchers and early adopters were toying with the new tech and long before it became mainstream— journa

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