From the archive

Archive · 2023 / 04

Louis Nicholls — Growing Your Newsletter

When it comes to building an “owned audience,” nothing beats an email list. Louis Nicholls is a newsletter expert, and he shared with me how to monetize a list, how to grow it reliably, and why cold emails are often done spectacularly wrong

Read the essay →

Artificial Scarcity Damages the Creator Economy

Artificial scarcity is a trendy marketing tactic. I see limited-time sales, contests, and first-come-first-serve discounts —only 5 copies left at $20!!— all over the place. And it bothers me — because what’s being sold are digital products:

Read the essay →

Josh Spector — Saying Less and Making More

Most of Josh Spector’s newsletter issues are just a few sentences. Sometimes, just a link. And still, advertisers and readers alike flock to Josh’s emails. In our conversation, you will learn why brevity is so attractive, how to make sure y

Read the essay →