From the archive

Archive · 2023 / 02

Colleen Schnettler — Stair-Stepping into SaaS

Today, I’m talking to Colleen Schnettler, co-founder of Hammerstone and build-in-public podcaster. We talk about getting bootstrapper-compatible funding, juggling way too many projects, and selling a business when you know it’s time to move

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Writing for Founders

Wait, one more thing to do? Aren’t founders busy enough trying to build a business? I get it. The founder’s life could use fewer commitments, nor additional ones. Self-funded entrepreneurs already wear too many hats and juggle dozens of tas

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Writing on the Side with Hassan Osman

Today, I’m talking to Hassan Osman— he’s the host of Writer on the Side, and himself a prolific writer. We talk about crafting books that sell (and keep selling), self-publishing on Amazon, and how to write while having a full-time job. Her

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Be The Kindest Person in the Room

In a world of hostility and cut-throat competition, most founders keep to themselves. They build their businesses in stealth mode, get defensive when people question their ambition, and rarely contribute to their communities, afraid to be c

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Building an Authentic Personal Brand with KP

Today, I’m talking to KP — the build-in-public guy. KP has been a pillar of the indie hacker community, and we talk about how to involve yourself, empower others, and eventually build a community around your personal brand and the things yo

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Negative Reviews are Good for You

I was recently listening to the early episodes of my favorite Star Trek podcast, and the hosts talked about the unfairness of a particularly nasty Apple Podcast review. One star, paired with a snide comment about the show. One of the hosts

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Mastering Email Marketing with Brennan Dunn

Today, I’m talking to Brennan Dunn, the founder of Palladio, co-founder of RightMessage, and general email expert. As a newsletter author myself, I took to this opportunity to learn as much as possible about personalizing and optimizing my

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