How I Find Twitter Content Ideas
On Twitter’s own blog, their “content idea” section suggests that you “tweet a GIF.” Yeah. Let’s come up with something better. I’ve been building an audience of over 50.000 on Twitter over the last…
Read the essay →From the archive · Page 6 of 7
Archive · 2022
How I (Fortunately) Failed to Launch an NFT Collection
A few months ago, I ran an NFT experiment that failed horribly. I put a lot of effort into creating and minting a few pieces of visual art that I thought would resonate with my audience, and then the…
Read the essay →The SaaS Market Maturity Paradox
SaaS businesses are most impactful in entirely new markets and the markets they have been serving for a long time. Anywhere in between, starting a new SaaS business has the potential to create a…
Read the essay →The Power of the Narrative when Building in Public
The show “Friends” was on TV for ten years. Over 230 episodes were created, starring the same characters having the same problems day in, day out — and people kept tuning in. Viewers were hooked. For…
Read the essay →Building in Public and Negativity
I was invited to a Twitter space about audience-building this week, and we talked about the not-so-fun side of building in public: dealing with negativity. That’s something a lot of people are scared…
Read the essay →Purchasing Power Parity Pricing
Let’s talk about burgers and why they matter for how much you can sell as a digital creator. A Big Mac in the United States costs around $5. You’d have to pay ¥20 for the same burger in China. But…
Read the essay →Being Imperfect in Public
When I launched my Twitter course Find your Following earlier this week, I realized that my launch Tweet had a typo less than a minute after posting it. For a supposedly pristine piece of marketing…
Read the essay →The Performative Nature of Building in Public: A View From the Inside
When you build in public, you’re performing. You can call it what you want: sharing your authentic journey, teaching from the driver’s seat — when you type your updates into that Twitter prompt, you…
Read the essay →Fear-Setting
While I was working on answering questions for my upcoming Twitter audience-building course, I ran into this one: “What if it doesn’t work?” While my immediate thoughts went to the random nature of…
Read the essay →The Power of Repetition
When you build in public, you’ll eventually arrive at a point where it feels hard to be original. Here’s the solution: give yourself permission to repeat yourself. Sometimes, you are most effective…
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