From the archive · Page 6 of 7
On Twitter’s own blog, their “content idea” section suggests that you “tweet a GIF.” Yeah. Let’s come up with something better. I’ve been building an audience of over 50.000 on Twitter over the last two years. I will share the strategies an
Read the essay →A few months ago, I ran an NFT experiment that failed horribly. I put a lot of effort into creating and minting a few pieces of visual art that I thought would resonate with my audience, and then the whole thing fizzled out. I believe it’s
Read the essay →SaaS businesses are most impactful in entirely new markets and the markets they have been serving for a long time. Anywhere in between, starting a new SaaS business has the potential to create a product with reduced effectiveness. There is
Read the essay →The show “Friends” was on TV for ten years. Over 230 episodes were created, starring the same characters having the same problems day in, day out — and people kept tuning in. Viewers were hooked. For a decade. If you want to understand what
Read the essay →I was invited to a Twitter space about audience-building this week, and we talked about the not-so-fun side of building in public: dealing with negativity. That’s something a lot of people are scared of. When we talk about negativity on Twi
Read the essay →Let’s talk about burgers and why they matter for how much you can sell as a digital creator. A Big Mac in the United States costs around $5. You’d have to pay ¥20 for the same burger in China. But the exchange rate between the Dollar and th
Read the essay →When I launched my Twitter course Find your Following earlier this week, I realized that my launch Tweet had a typo less than a minute after posting it. For a supposedly pristine piece of marketing that highlights my professional approach t
Read the essay →When you build in public, you’re performing. You can call it what you want: sharing your authentic journey, teaching from the driver’s seat — when you type your updates into that Twitter prompt, you are thinking about how you can “most auth
Read the essay →While I was working on answering questions for my upcoming Twitter audience-building course, I ran into this one: “What if it doesn’t work?” While my immediate thoughts went to the random nature of eventual success and how only consistency
Read the essay →When you build in public, you’ll eventually arrive at a point where it feels hard to be original. Here’s the solution: give yourself permission to repeat yourself. Sometimes, you are most effective when you stick to your message. “Won’t tha
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