From the archive · Page 4 of 7

Archive · 2022

Fundamentals of a Calm Business

If you’re not building a Calm business today, you’re making your entrepreneurial journey harder than it needs to be. Calm companies focus on profitability and sustainability. They succeed by growing slowly and deliberately, calmly adapting

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How NOT to Use Twitter DMs

Too many founders use Twitter like they’d use Google. They find someone they’d like to talk to, send them a Direct Message, and never receive a reply. The culprit? Usually, the message itself. When it comes to DMs that do the job, you want

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Don’t blame the market; blame your marketing

Many unsuccessful founders believe their business failed because of a “market problem.” They think it’s “the market” that wasn’t ready for their product or that “the market” made the wrong choice. This line of thinking is a dangerous —and m

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On Saying No

If you try to build an audience on social media, you’ll quickly learn that attention is an incredibly scarce resource. People are busy. They won’t even look your way unless you can offer them something unique. And yet, we founders have a ha

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Consulting in Public

Building in public is becoming a popular way to build a business. But how about consulting in public? Can entrepreneurs go beyond talking about their business? Can they conduct their business out in the open? Rand Fishkin recently asked Pat

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Founder Stories are Powerful Assets

Your founder story is much more valuable than being reduced to a slide in a pitch deck. Your story is a unique and unclonable asset that can turn from a mere list of accomplishments into an opportunity generator through the power of compoun

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The Forever Transaction

Next time you’re at a gas station or a convenience store, and you’re ready to pay, look at all the things they shove in front of you, hoping to sell you yet another high-margin product: sugary snacks, soft drinks, processed foods, lottery t

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Building in Public and Legacy

Philip Larkin, the renowned British poet, famously decreed on his death bed that all his diaries should be destroyed. During his life, he even wrote five full-length novels and burned every single one of them right after completion. Larkin

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