From the archive
One of the first things you learn about when you look into building an audience is the existence of growth hacks. You’ll have a hard time finding a Twitter guide that doesn’t mention the concept as a quick and easy way to grow your followin
Read the essay →If you want to build a business by selling a product that people genuinely need, your solution needs to solve a critical problem that your prospective customers are willing to pay for—a problem so obvious and painful that they can’t help su
Read the essay →Few fundamental choices impact the trajectory of your business as much as choosing the market you’ll be operating in. If you get this wrong, it will mean pivots, corrections, and many stressful days. If you get this right, you will spend yo
Read the essay →When generative AI systems can create artworks that win Fine Arts competitions, we have reached a point where bleeding-edge technological experiments start seeping into the larger cultural conversation. Experience this article as a podcast,
Read the essay →In a frantic world, calmness is not found in reaching a state or a goal. It’s found in structure, process, and ritual. A calm business rests on a foundation of intentional infrastructure choices that allow these activities to flourish. A Sa
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