From the archive
Too many founders use Twitter like they’d use Google. They find someone they’d like to talk to, send them a Direct Message, and never receive a reply. The culprit? Usually, the message itself. When it comes to DMs that do the job, you want
Read the essay →Many unsuccessful founders believe their business failed because of a “market problem.” They think it’s “the market” that wasn’t ready for their product or that “the market” made the wrong choice. This line of thinking is a dangerous —and m
Read the essay →If you try to build an audience on social media, you’ll quickly learn that attention is an incredibly scarce resource. People are busy. They won’t even look your way unless you can offer them something unique. And yet, we founders have a ha
Read the essay →Building and selling a business is a blessing and a curse. While it catapults founders into a very different financial situation, it also shifts what gives them purpose and passion and allows for lasting impact. Chasing these elusive virtue
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