How NOT to Use Twitter DMs
Too many founders use Twitter like they’d use Google. They find someone they’d like to talk to, send them a Direct Message, and never receive a reply. The culprit? Usually, the message itself. When…
Read the essay →From the archive
Archive · 2022 / 07
Arvid Kahl’s essays and podcast conversations published in July 2022, from The Bootstrapped Founder archive.
Don’t blame the market; blame your marketing
Many unsuccessful founders believe their business failed because of a “market problem.” They think it’s “the market” that wasn’t ready for their product or that “the market” made the wrong choice.…
Read the essay →On Saying No
If you try to build an audience on social media, you’ll quickly learn that attention is an incredibly scarce resource. People are busy. They won’t even look your way unless you can offer them…
Read the essay →The Risks and Illusions of the “Post-Exit Retirement”
Building and selling a business is a blessing and a curse. While it catapults founders into a very different financial situation, it also shifts what gives them purpose and passion and allows for…
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