From the archive

Archive · 2022 / 06

Consulting in Public

Building in public is becoming a popular way to build a business. But how about consulting in public? Can entrepreneurs go beyond talking about their business? Can they conduct their business out in the open? Rand Fishkin recently asked Pat

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Founder Stories are Powerful Assets

Your founder story is much more valuable than being reduced to a slide in a pitch deck. Your story is a unique and unclonable asset that can turn from a mere list of accomplishments into an opportunity generator through the power of compoun

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The Forever Transaction

Next time you’re at a gas station or a convenience store, and you’re ready to pay, look at all the things they shove in front of you, hoping to sell you yet another high-margin product: sugary snacks, soft drinks, processed foods, lottery t

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Building in Public and Legacy

Philip Larkin, the renowned British poet, famously decreed on his death bed that all his diaries should be destroyed. During his life, he even wrote five full-length novels and burned every single one of them right after completion. Larkin

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