From the archive
There are a lot of one-sided relationships on social media. They have many names: superfans, otakus, and stans. When you intimately know the personality, likes, dislikes, and the entire personal history of a person you’ve never met and neve
Read the essay →Recently, I have gotten a lot of offers from freelancers and consultants to do some work for me for free. In an ideal world, we’d offer our services to a prospect, and they’d gladly pay for them. But the reality is quite different: many fre
Read the essay →People love to put other people in boxes. Metaphorically, of course. We do love our categories and classifications. On social media, we can leverage one of four major roles: we can be creators, curators, commentators, and connectors. Focusi
Read the essay →When we sold FeedbackPanda back in 2019 for a life-changing amount of money, we still ran it as a two-person business. Although we had over 5000 customers at that point —which generated over $55.000 in monthly recurring revenue, we didn’t n
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