From the archive
The show “Friends” was on TV for ten years. Over 230 episodes were created, starring the same characters having the same problems day in, day out — and people kept tuning in. Viewers were hooked. For a decade. If you want to understand what
Read the essay →I was invited to a Twitter space about audience-building this week, and we talked about the not-so-fun side of building in public: dealing with negativity. That’s something a lot of people are scared of. When we talk about negativity on Twi
Read the essay →Let’s talk about burgers and why they matter for how much you can sell as a digital creator. A Big Mac in the United States costs around $5. You’d have to pay ¥20 for the same burger in China. But the exchange rate between the Dollar and th
Read the essay →When I launched my Twitter course Find your Following earlier this week, I realized that my launch Tweet had a typo less than a minute after posting it. For a supposedly pristine piece of marketing that highlights my professional approach t
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