From the archive
If you’re an entrepreneur planning to build a community around a particular subject, you’ll benefit immensely from observing what’s happening in the crypto space. Even with the rampant scams and rug-pulls, the web3 space demonstrates what g
Read the essay →When you’re trying to build an audience, you need to understand who out there could be interested in you and your work. Before you can attract the right people, you must know where they are already gathering. Here is an approach that I have
Read the essay →It is a great retention strategy to make it easy for your customers to cancel your product. You may lose a few payments, but you gain something much more important: an ex-customer who feels respected. I see way too many founders paying way
Read the essay →“Riches lie in the niches” — depending on how you pronounce “niche,” this is either a great rhyme or at least a very pithy aphorism. It’s not just about building businesses either: narrowing down your target audience is a great way to focus
Read the essay →I’ve been seeing a kind of “Build in Public purism” that I don’t agree with. The narrative goes like this: We’re fed up with being manipulated and lied to. We want the businesses we interact with to be honest. For that, we need them to be r
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