From the archive

Archive · 2021 / 07

How to Kill Your Business

Most advice comes in the shape of telling you what to do to be successful. It’s instructional, it shows the happy path, and as a reader, I resonate with that a lot. After all, I want to see how it’s done right. I want to learn from the best

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Conversations are at the Core of Engagement

Yelling into the void won’t get you anywhere. This is particularly clear while you have zero followers, but it remains true even when you have an audience. Talking about something that people don’t expect or want to talk about is just like

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The Myth of the Immediate Payoff

Wherever you look in the founder community, people talk about “how to hack SEO” or “how to hack Twitter Ads.” I’m not a fan. Hacks are focused on instant gratification. Those looking for hacks play finite games; they expect to “win” at some

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Say Thank You

I’ve had an amazing year so far. I launched Zero to Sold a year go to great success, and in May, I launched The Embedded Entrepreneur to even greater success. I can’t adequately express how incredibly grateful I am for the support and encou

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