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Archive · 2021 / 05

Audience-Building and Relatable Content

When you’re building an audience, people will resonate with your content differently over time. In the beginning, when you don’t have too many followers, your reputation within the community may not yet be established enough to get away wit

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Platform Risk and the Three Kinds of Audiences

Imagine waking up one morning only to find your Twitter account suspended. If you’re trying to build an audience on Twitter, this is your worst nightmare. And it’s an entirely possible scenario. It happened to Jack Butcher just a few weeks

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Impostor Syndrome and Building Capital

There will be days when you feel like you have nothing to say. You might wonder why you should be the one talking about anything when there are people out there who are much more experienced than you. You feel like you’re acting more knowle

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